Claro Financial Wellbeing

Feb 2022 - Aug 2023

Context

As UX/UI Designer, at Claro Wellbeing was to design a multi functioning budgeting tool, for desktop and mobile, to competitively break into the market.

Key Deliverables

Desktop

mobile

Competitor Analysis

I reviewed leading budgeting tools and worked with Claro’s financial experts to identify gaps, UX opportunities, and clear areas for differentiation.

Outcome

A strategic understanding of how Claro’s budgeting tool could stand out and deliver real value to users.

MoSCoW

Working closely with engineering, I mapped aspirational ideas against technical constraints and project timelines.

Outcome

A validated, stakeholder‑approved feature tree that defined a realistic MVP.

User Stories

User Story 1

"As a user, I want to easily track my spending progress so I can monitor if I'm sticking to my budget and see how much flexibility I have left."

User Story 2

"As a user, I want an adaptable budget plan so I can adjust it when unexpected expenses occur or when I overspend."

User Story 3

"As a user, I want to set budgets for multiple spending categories so I can better understand how my money is allocated during a budget period."

Key Findings

Real-Time Calculations

Users struggled to understand whether numbers represented remaining or spent amounts.

Functionality

Sliders felt easy but imprecise.

Visual Hierarchy

Switching between “Needs” and “Wants” caused confusion due to lingering data.

User Stories

User Story 1

"As a user, I want to easily track my spending progress so I can monitor if I'm sticking to my budget and see how much flexibility I have left."

User Story 2

"As a user, I want an adaptable budget plan so I can adjust it when unexpected expenses occur or when I overspend."

User Story 3

"As a user, I want to set budgets for multiple spending categories so I can better understand how my money is allocated during a budget period."

Low Fidelity designs

I created early flows and low‑fidelity layouts in Miro to focus purely on structure and functionality before exploring UI.

High Fidelity designs

The designs were brought to life in Figma with a focus on clarity, hierarchy, and lightweight financial guidance.

User testing

With limited resources, we ran guerrilla testing outside our office using a Figma prototype. Participants talked through their decisions as they navigated budget setup and tracking flows

Key Findings

Real-Time Calculations

Users struggled to understand whether numbers represented remaining or spent amounts.

Functionality

Sliders felt easy but imprecise.



Visual Hierarchy

Switching between “Needs” and “Wants” caused confusion due to lingering data.

Iterations and Solutions

Calculation Clarity

Simplified labels and removed redundant text for instant recognition.

Functionality

Replaced sliders with numeric inputs + plus/minus controls.

Hierarchy & Navigation

Moved category tabs to the top and added transitions for clearer context shifts.

Outcome

A clearer, more intuitive budgeting experience that improved accuracy, reduced confusion, and supported users in managing their finances confidently.

Final Thoughts

This project strengthened my ability to collaborate with engineering, design for clarity in financial contexts, and iterate quickly based on real user behaviour.

joseph hancock

joseph
hancock

joseph hancock

joseph
hancock