Context
A highly requested feature, added to the roadmap with a clear goal: deepen user engagement and drive platform growth. We built a dedicated thank you flow for donors, underpinned by a notifications infrastructure developed specifically for this release, expanding the foundation for future communication features across the app.
Deliverables & Objectives
Donor thank you flow
In-app notifications infrastructure
Notification Infrastructure
Before we could build out the thanking donor features we need to be able to pull users to the app via notifications.
User Research
As part of our commitment to an insight-driven product development process, we cultivated a longitudinal user panel of 50+ participants via WhatsApp, engaged continuously throughout the givestar lifecycle. This channel functions as an always-on feedback loop, allowing us to validate hypotheses quickly, reduce decision-making risk, and sustain the momentum needed to meet roadmap milestones.
User Journey
User testing insights led us to validate a contextual prompt strategy, surfacing the interaction at the point of donation, the moment of highest user intent. The resulting proposed user journey is detailed below.
Designs
Outcome
1k+
Returning users